Green Economy | Green Hospitality Network

Location: CAMPFIELD

A practical Green Hospitality Network workshop for visitor economy businesses

From Action to Story: Tell your sustainability story with confidence

Sustainability is increasingly influencing visitor expectations, but knowing what to say about your activity, and how to say it with confidence, isn’t always straightforward. Join the Green Hospitality Network for a practical, interactive session designed to help visitor economy businesses communicate their sustainability activity clearly, credibly and with impact.

Green Economy will start with a refresher on sustainability terminology, cutting through some of the language and jargon and helping you understand the terms that matter to your business.

VisitEngland’s Senior Regenerative Tourism Lead will then share the latest data and insights into changing visitor expectations, exploring what these trends mean for tourism and hospitality businesses.

Marketing Manchester will lead a hands-on storytelling workshop, introducing a simple structure to help you turn the sustainability work you are already doing into engaging, authentic content for your website, social media and wider business communications. We will also explore the changing legislation and guidance around environmental claims, helping you understand where greater care is needed and how to communicate your activity with confidence.

This won’t just be theory. You’ll put the storytelling structure into practice during the session and leave with draft content for your own business, ready to refine and use.

Finally, Green Economy will bring the session back to practical action with a focus on energy saving, exploring opportunities to reduce energy use and costs as we head into the winter months, alongside the data, tools and support available to help you decide what to do next.

What you will take away

A clearer understanding of common sustainability terms
Insight into changing visitor expectations and what they mean for your business
Confidence to talk about the sustainability actions you're already taking
Practical guidance to help you avoid misleading claims and greenwashing
A simple storytelling structure you can reuse across different channels
Draft sustainability content for your own business
Practical ideas for reducing energy use and costs this winter

You don't need to be a sustainability expert; this session will help you talk about what you're doing in a way that is clear, honest, engaging and relevant to your customers.Net Zero hotel in the city.

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